From the heart of New Covent Garden Market to the world’s finest kitchens.
Primeur London was born from a simple belief: that the most extraordinary flavors come from the closest relationships between soil, market, and chef.
Up with the Lark
Whilst London sleeps, we are navigating the aisles…based on flavour, provenance and visual perfection.
Founded in 2018, Primeur London bridges the gap between wholesale scale and boutique quality. We don’t just trade commodities, we curate a seasonal palette for culinary artists.
The Michelin Standard
Chef Partners
We provide the raw materials that allow chefs to push the boundaries of flavor and presentation.
Uncompromising Quality
If it’s not perfect, it doesn’t leave our floor. Our grading system is more rigorous than any retail standard, ensuring zero waste in the professional kitchen.
SEASONAL SOURCING FROM LOCAL FARMS
Fully compostable packaging by 2025.
Our process
Sourcing
Sourcing the right product from the right grower- whether it's Butterhead lettuce straight from the fields of Surrey, or Air Freight Mangoes from Peru, it's all about quality of product and of relationship with our suppliers.
Packing
No heavy machinery or Industrial conveyor belts. All orders are packed by hand and with care.
Delivery
temperature controlled fleet ensures that product arrives in the best condition possible.
Service
On time and in full, with same day/2nd deliveries 6 days a week across London. Our team is on hand almost 24 hours a day for queries, help and support
Product Knowledge and Expertise
Over 70 years' experience in the industry amongst our senior team. You're in good hands.
Bring the market to your menu.
Join London’s most discerning culinary network. Apply for a trade account.
