Flavor, Quality,
Provenance
Sourcing the exceptional from New Covent Garden Market and beyond to London's finest kitchens.
Sourcing the exceptional since 2018
Based in the heart of London’s New Covent Garden Market we’re hard at work whilst London sleeps. Working with specialist growers from around the UK and beyond, we are able to select the very best produce available- either from here in the market or direct from the field.
From Michelin starred restaurants to 5-star hotels and boutique caterers, everything we do is with flavour and quality in mind. All delivered with exceptional service.
500+
Specialist Producers
24h
Farm-to-Kitchen
Dedicated to Excellence
Hand-picked with care
At Primeur London, every item is picked by hand with care and attention to detail. No industrial conveyor belts here- just a team of dedicated people committed to sourcing and selecting the best.
Direct from New Covent Garden Market
Our base in the heart of NCGM means we can select the best and the freshest the market has to offer- as well as offering the very finest straight from the field.
Dedicated to the seasons
We follow the seasons with absolute devotion, sourcing the first of the spring peas and the last of the autumn truffles.
View Seasonal CalendarBring the market to your kitchen
Sign up for our weekly 'Market Report' to receive updates on arrivals, peak seasonality, and specialist finds.
